Courier Allocation — The rule or decision that picks which carrier gets each order — cheapest, fastest, zone-based, or AI-recommended.
Why it matters to your store
Static rules ('always Delhivery') bleed money — the cheapest carrier flips lane to lane and week to week. Per-order quoting is the simplest allocation that works.
This is the vocabulary every courier invoice, NDR report and rate card is written in — learn it once, save money forever.
See how →Worked example
Same warehouse, two orders: Pune gets Shadowfax at ₹52, Guwahati gets Xpressbees at ₹118 — allocation decided per shipment, not per policy.
The bottom line
Shipping jargon is really just the billing manual in disguise — every term on this list maps to a line on an invoice or a lever on your margins. Pure Parcel is built so you rarely have to think about it: statuses normalise, bills reconcile, and quotes already include the surcharges.
