The promised end-to-end delivery time on a lane — 'T+2' means delivered two days after pickup. Distinct from remittance T+N.
PP
Pure Parcel Editorial
October 22, 2026 · 4 min read
In 45 seconds
TAT (Turnaround Time): The promised end-to-end delivery time on a lane — 'T+2' means delivered two days after pickup.
Why you care: Checkout promises should be built on realistic TAT + one buffer day, not the courier's best case.
In practice: Delhi→Bengaluru surface TAT is ~3 days → promise 4–5 → customer is delighted at 3.
Every Indian courier, inside your store. An order comes in,
we quote every connected carrier on the order page — you book the best rate, hyperlocal or national.
Delhi→Bengaluru surface TAT is ~3 days → promise 4–5 → customer is delighted at 3.
The bottom line
Shipping jargon is really just the billing manual in disguise — every term on this list maps to a line
on an invoice or a lever on your margins. Pure Parcel is built so you rarely have to think about it:
statuses normalise, bills reconcile, and quotes already include the surcharges.
Ship every courier without leaving your store
Pure Parcel is the multi-courier layer for Indian stores — hyperlocal and national carriers in one booking flow.
Porter, Borzo & national carriers, on the order page
Live rate comparison on every order
Your own courier accounts or ours — your rates apply
Carrier rate & platform fee shown as separate lines
COD collection & tracking built in
Works with Shopify & WooCommerce
You're on the list — we'll email you to get you set up.
Free 14-day trial · No card required · Set up in minutes
