FBA taught you ops discipline; your own store removes the referral fee and owns the customer.
Your city is your cheapest market
Same-day D2C orders in your city carry marketplace-beating economics.
Going national
Your FBA-grade packaging already survives any network — keep it.
| Decision | The right move |
|---|---|
| Same-city orders | Hyperlocal riders — per-trip pricing, hours not days |
| National orders | Surface express default, air for the urgent few |
| COD strategy | Marketplace prepaid habits — keep prepaid the default with COD as fallback. |
Photo: Rosebox / Unsplash
Your first move
Route 10% of catalog to a D2C store first — compare true margin per order.
How it runs day to day
1
Orders flow in
Instagram DMs, WhatsApp or your store — Pure Parcel works inside Shopify and WooCommerce — quotes show on every order.
2
Quote per order
Same-city → rider fares; national → carrier rates. The cheapest option shows itself.
3
Book and hand off
Wallet holds the amount; rider collects or carrier manifests.
4
Customer tracks
Status syncs to the store — you stop answering 'kab aayega'.
One wallet, every carrier, per-order quoting — built for exactly this kind of mixed shipping.
See how →
