WhatsApp orders, weekend volume spikes, fragile frosted bakes that can't wait two days.
Your city is your cheapest market
Cakes and fresh bakes are hyperlocal products — a rider at ₹80 beats a courier at ₹120 and arrives intact.
Going national
Only dry bakes ship nationally — cookies and tea cakes on 2-day lanes.
| Decision | The right move |
|---|---|
| Same-city orders | Hyperlocal riders — per-trip pricing, hours not days |
| National orders | Surface express default, air for the urgent few |
| COD strategy | COD on same-day is doorstep UPI — collect on delivery via the rider flow. |
Photo: Rosebox / Unsplash
Your first move
Offer same-day on your menu with a 2 pm cut-off — it's the one thing Instagram followers keep asking for.
How it runs day to day
Orders flow in
Instagram DMs, WhatsApp or your store — Pure Parcel works inside Shopify and WooCommerce — quotes show on every order.
Quote per order
Same-city → rider fares; national → carrier rates. The cheapest option shows itself.
Book and hand off
Wallet holds the amount; rider collects or carrier manifests.
Customer tracks
Status syncs to the store — you stop answering 'kab aayega'.
One wallet, every carrier, per-order quoting — built for exactly this kind of mixed shipping.
See how →
