The most fragile mainstream product in e-commerce — breakage rate is the business model.
Your city is your cheapest market
Local delivery kills breakage — the kiln-to-door problem disappears at 10 km.
Going national
Double-box spec is mandatory; budget 3% breakage nationally anyway.
| Decision | The right move |
|---|---|
| Same-city orders | Hyperlocal riders — per-trip pricing, hours not days |
| National orders | Surface express default, air for the urgent few |
| COD strategy | Prepaid on premium pieces; insurance above ₹2,000. |
Photo: Rosebox / Unsplash
Your first move
Price freight + 3% breakage into every piece — it's a cost line, not a surprise.
How it runs day to day
Orders flow in
Instagram DMs, WhatsApp or your store — Pure Parcel works inside Shopify and WooCommerce — quotes show on every order.
Quote per order
Same-city → rider fares; national → carrier rates. The cheapest option shows itself.
Book and hand off
Wallet holds the amount; rider collects or carrier manifests.
Customer tracks
Status syncs to the store — you stop answering 'kab aayega'.
One wallet, every carrier, per-order quoting — built for exactly this kind of mixed shipping.
See how →
