A return policy exists to protect you; a good one also prevents the return. The customer reading your returns page is deciding whether to buy — or whether to send back the parcel in their hallway. Either way, this page earns its keep.
The prevention layer
The page can't fix sizing — but it can hold the size chart that does. 'Measure a garment you love and compare' prevents the speculative-size order that becomes a return. Same for colours (screen vs real), dimensions, and what 'slight variation' means on handmade goods.
The exchange-first ask
'Need a different size? Exchange ships free — returns carry ₹X' flips the incentive. The customer who wants a size exchange gets it frictionlessly; the customer who wants a refund pays the honest freight. Roughly a third of returners take the exchange when offered.
The honest-freight line
'Reverse pickup costs ₹90–140, deducted from refunds' — sellers hide this then get chargeback fights. Stating it upfront filters the try-at-home buyer and defuses the 'why is my refund short' dispute.
The trust paradox
A clear, generous-looking returns policy increases conversion more than the returns cost — customers buy from stores where exit feels safe. The art is generous on paper, disciplined in execution.
Pure Parcel automates exactly this — the pipeline from order to AWB without the manual steps.
See how →The playbook
Embed the size chart
The sizing return is preventable at the click.
Offer exchange-first
Free exchange, charged return — let the incentive speak.
State the reverse cost upfront
₹90–140 on refunds — honest numbers end fights.
Make it easy-looking
Generous tone + disciplined execution converts and protects.
