'Send us the proof' is where most damage claims die — you know it was packed well, they say prove it, you can't. The evidence file that wins claims is boring: two photos and a number, taken before the parcel leaves.
The three pieces of evidence
The packed item before sealing (proving the condition it left in), the packed parcel on the scale (your weight defence + condition proof), and the customer-side damage photo with the box (transit damage vs post-receipt). Ten seconds of photography per order covers all of it.
The claim window is real
Most carriers require damage reporting within 48–72 hours of delivery — a customer who messages you a week later is outside the claim window even with perfect evidence. Tell customers 'report damage within 48h' in the delivery message.
Insured vs uninsured reality
Declared-value (FOV) claims pay to declared value with evidence; uninsured claims negotiate at goodwill — typically capped at a few hundred rupees or a multiple of freight. The ₹60–150 FOV charge is the difference between 'claim paid' and 'claim sympathy'.
The packaging defence
'Insufficient packaging' is the denial reason for every fragile claim — your defence is the packed photo showing the double-box spec. Documentation wins the argument the denial assumed you couldn't make.
Pure Parcel automates exactly this — the pipeline from order to AWB without the manual steps.
See how →The playbook
Photo every packed order
Item + scale + sealed box — ten seconds, the whole defence.
Tell customers the 48h rule
Damage reported late = claim denied automatically.
Insure what you can't replace
FOV on the items where goodwill won't cover it.
Claim in writing with evidence
Photo + AWB + invoice value — the complete ask.
